Social media is generally looked at as a place to interact and entertain oneself and to get information. People actually fail to treat social media with the seriousness that it deserves as far as the posting of content is concerned. You will get people who assume that all social media platforms are the same and they will post the exact same content on twitter that they will on Facebook and the same content on LinkedIn. This is actually where so many people go wrong and fail to get the free likes they are looking for.
Various social media platforms actually attract different audiences. You have to understand the kind of audience that is predominant on the social media platform that you are posting content on. This will require you to actually do some research and analysis before you begin posting content. You have to get proper information on the reason as to why that particular audience is choosing to use that platform; what exactly are they looking to get from that platform? Once you are able to answer that question, you will be able to meet the specific needs of that audience and the free likes will come following.